Sri Lanka hosts tourism roadshow in Saudi Arabia after a decade

INSUBCONTINENT EXCLUSIVE:
Destination Management Companies, after a ten-year hiatus.The tourism promotion roadshow was organised by the Sri Lankan embassy in Riyadh
in collaboration with the Sri Lanka Tourism Promotion Bureau, marking the second of its kind.The roadshow featured a networking session
between the 20 visiting Destination Management Companies and their Saudi counterparts.During the event, Sri Lankan Ambassador to the Kingdom
of Saudi Arabia Ameer Ajwad asserted that Eastern Province of Saudi Arabia is a strong potential market for the promotion of Sri Lanka
Paradise on Earth, dedicated for the promotion of Sri Lanka tourism, was also launched during the event.