INSUBCONTINENT EXCLUSIVE:
McDonalds and Coca-Cola continue to see dangers to operating in Russia and do not currently plan to return to the nation, Bloomberg
reported, mentioning the business actions to the B4UKraine Coalition advocacy group.B4Ukraine Coalition introduced its inquiry after reports
in Russian media and speculation on social media recommended that Western brands that left Russia over the major invasion of Ukraine were
preparing to re-enter the market in the middle of the broader United States -Russia diplomatic thaw under President Donald Trump.In a letter
signed by John Banner, McDonalds global chief effect officer, the fast-food giant stated it was staying with the framework of 5 concerns it
used when it decided to exit Russia in 2022
The principles behind these concerns, which directed our decision to de-Arch a major market and sell our portfolio of McDonalds dining
establishments, still apply today, Banner said.In its letter, Coca-Cola stated that sanction regimes and other legal obstacles remain in
place, affecting any considerations about returning to the Russian market.B4Ukraine Coalition also sent formal requests for information to
Apple, Nike, Boeing, Visa and Mastercard, however they did not respond.In an email pointed out by Bloomberg, Mastercard said that there is
no modification in our status in the country today.Kirill Dmitriev, head of the Russian Direct Investment Fund and President Vladimir Putins
unique envoy in the United States -Russia talks, claimed in February that several United States business could resume operations in Russia
as early as midyear.Following those remarks, Putin instructed the Russian federal government to develop a mechanism for helping with the
return of foreign businesses
The Financial Times reported that Russian officials began reaching out straight to representatives of American business to welcome them back
to the market.This month, McDonalds and Coca-Cola filed hallmark applications with Rospatent, the Russian intellectual property workplace, a
move interpretedby several Russian media outletsas an indication that the companies were readying a return to the country.However, legal
specialists note that such registrations are frequently planned to safeguard brand rights and do not necessarily suggest strategies to
