INSUBCONTINENT EXCLUSIVE:
Datadog is on an acquisition spree
acquiredEppo, a feature-flagging and experimentation platform.Eppo will continue supporting existing customers and bringing on new ones
planning to pay $220 million.Despite the demand for tools that let developers experiment with different versions of apps, the infrastructure
required for product analytics remains relatively complex to build
Beyond data pipelines and statistical methods, experimentation infrastructure relies on analytics workflows often sourced from
difficult-to-configure cloud environments.In an interview two years ago, Eppo co-founder and CEO Che Sharma told A Technology NewsRoom that
Eppo was inspired by his experiences building experimentation software as a data scientist at Airbnb and Webflow, a website builder.Eppo
The platform supports experimentation with AI and machine learning models, leveraging techniques to perform live experiments that show
whether one model is outperforming another.While plenty of startups have emerged in recent years to abstract away the app experimentation
The San Francisco, California-based company raised $47.5 million from VC firms, including Innovation Endeavors, Menlo Ventures, and Amplify
Partners prior to its exit, according to Crunchbase.Eppo had around 15 employees as of June 2022, when the startup was valued at $80 million
The sector is a large and healthy one
According to Fortune Business Insights, the global market for product analytics was worth $9.09 billion last year and could reach $27.01
Product at Datadog, said in a statement
