INSUBCONTINENT EXCLUSIVE:
In 2017, Raghav Gupta set out to solve a personal problem: He wanted easy access to the home-cooked meals he grew up eating without having
to spend time cooking or spend money on takeout or hiring a private chef
He turned to robotics, which led him to found the startup Posha.Posha, a former A Technology NewsRoom Startup Battlefield company, builds
countertop robots that make meals using computer vision
Users scroll through a list of recipes, select the one they want, add the proper amounts of the requested ingredients, and the machine makes
the meal from there.The process is designed to be customizable and forgiving, Gupta told A Technology NewsRoom, so the machine allows people
You put beans, sugar, and milk in different containers
You tap brew, and out comes a cup of coffee
labor than a coffee maker.While Posha does a substantial amount of the work by cooking these meals, consumers still play an active role in
shopping for ingredients and prepping everything that goes into the device
solution that still requires them to do some of the cooking
He said that Posha has found the most success thus far with customers who like to cook two to six times a week anyway and are looking to
Most customers know me personally
for Posha for now.Gupta said that, so far, Posha has mainly relied on word-of-mouth marketing for the $1,750 direct-to-consumer countertop
Posha recently raised an $8 million Series A round led by Accel with participation from existing investors, including Xeed Ventures;
Waterbridge Ventures; and Binny Bansal, the co-founder of Flipkart; among others.Gupta said that Posha will use the funding to continue to
In particular, the company wants to add more recipe options and the ability for people to suggest recipe ideas and have generative AI turn
those ideas into instructions and add them into the device quickly.The company launched its Posha robots in January 2025 and has since sold
