INSUBCONTINENT EXCLUSIVE:
Tesla is in deep trouble in Europe
The electric vehicle maker, which once dominated EV sales in the region, is facing sales declines of more than 50 percent in France, the
Netherlands, Sweden, Denmark, and the UK
Only Italy and Norway saw any kind of sales growth.The headwinds were already looking unfavorable for Tesla even before CEO Elon Musk threw
his lot in with Donald Trump and his authoritarian makeover of the US government
A small and outdated product portfolio was already looking stale compared to the influx of EVs from Chinese brands and European automakers,
but Musk's hard-right turn and the US government's ongoing antagonism toward the rest of the world has soured the brand entirely
And a recent styling refresh for the Model Y has failed to arrest the slide.The UK has been one of Tesla's biggest markets in Europe, and
it's seeing something of an EV boom, with 8.1 percent more BEVs registered in April 2025 than the year before, even as overall car sales
have dropped by 10.4 percent year on year
For context, 120,331 new cars were registered in the UK last month, of which 24,558 were BEVs.
