INSUBCONTINENT EXCLUSIVE:
Social media startup Fizz is suing grocery delivery giant Instacart and party planning app Partiful for trademark infringement, the company
Fizz directly into its platform.Founded in 2020, Fizz is a Gen Z-focused social networking app available on more than 400 college
campuses.The suit, filed Wednesday in the United States District Court for the Northern District of California, seeks a jury trial,
The startup is accusing Instacart and Partiful of common law trademark infringement, federal trademark infringement, cybersquatting, and
misappropriate the goodwill that Plaintiff has painstakingly developed through its continuous use of the FIZZ Marks among the Gen-Z
Instacart and Partiful could have chosen any name for their new venture, but rather than compete on an even playing field, they are using
creating a likelihood of confusion among customers who may believe that the new ordering service is affiliated with or endorsed by
Fizz.Techcrunch eventBerkeley, CA|June 5BOOK NOWThe startup also alleges that Instacart and Partiful are exploiting its brand recognition as
