Siro lands $50M to expand its AI-powered coaching for sales reps

INSUBCONTINENT EXCLUSIVE:
An increasing number of meetings have an AI note-taker present that transcribes the call and provides action items
Siro wants to do the same for sales folks who are on the ground and talking to customers face-to-face.The company on Wednesday announced it
Square CPO Saumil Mehta; the founders of business management software Squire, Songe LaRon and Dave Salvant; former Yelp SVP of Engineering
Michael Stoppelman; and former Snap Engineering VP Ding Zhou also participated.To date, Siro has raised a total of $75 million.Founder Jake
For a summer, he had the option of working at an amusement park or selling kitchen knives door to door
He chose the latter and earned good money from it
The next year, he opened an office to hire other sales reps and have them sell knives
interview
Features include a company-wide dashboard where sales folks can submit successful calls and sort them by engagement from peers, allowing
other reps to listen to top calls and get insights about improving on-ground sales visits.Image Credits:SiroCronin said that Siro trains
The company also uses a general-purpose model to gauge how a salesperson is building rapport and handling rejections
Wayne Hu, a partner at SignalFire, said that the VC firm always wants to invest in companies that have a strong business advantage in data
for particular segments
extensibility across verticals and depth in downstream actions that can be instrumented from this data, such as customer and product