INSUBCONTINENT EXCLUSIVE:
On Wednesday, OpenAI announced that former Apple design chief Jony Ive and his design firm LoveFrom will take over creative and design
The deal makes Ive responsible for shaping the future look and feel of AI products at the chatbot creator, extending across all of the
company's ventures, including ChatGPT.Ive was Apple's chief design officer for nearly three decades, where he led the design of iconic
products including the iPhone, iPad, MacBook, and Apple Watch, earning numerous industry awards and helping transform Apple into the world's
most valuable company through his minimalist design philosophy."Thrilled to be partnering with jony, imo the greatest designer in the
world," tweeted OpenAI CEO Sam Altman while sharing a 9-minute promotional video touting the personal and professional relationship between
Ive and Altman.
A screenshot of the Jony Ive/Sam Altman collaboration website captured on May 21, 2025.
Credit:
OpenAI
Ive left Apple in 2019 to found LoveFrom, a design firm
that has worked with companies including Ferrari, Airbnb, and luxury Italian fashion firm Moncler.The mechanics of the Ive-OpenAI deal are
develop AI-powered products
Meanwhile, io's staff of approximately 55 engineers, scientists, researchers, physicists, and product development specialists will become
part of OpenAI.Meanwhile, Ive's design firm LoveFrom will continue to operate independently, with OpenAI becoming a customer of LoveFrom,
while LoveFrom will receive a stake in OpenAI
The companies expect the transaction to close this summer pending regulatory approval.
