INSUBCONTINENT EXCLUSIVE:
Google is the world's largest advertising entity, but search is what fuels the company
Google has made plenty of changes to its search engine results pages (SERPs) over the years, but AI mode throws that all out
It doesn't have traditional search results no matter how far you scroll.To hear Google's leadership tell it, AI Mode is an attempt to
simplify finding information
According to Liz Reid, Google's head of search, the next year in search is about going from information to intelligence
When you are searching for information on a complex issue, you probably have to look at a lot of web sources
It's rare that you'll find a single page that answers all your questions, and maybe you should be using AI for that stuff.
Google
search head Liz Reid says the team's search efforts are aimed at understanding the underlying task behind a query.
Credit:
Ryan Whitwam
The challenge for AI search is to simplify the process of finding information,
essentially doing the legwork for you
When speaking about the move to AI search, DeepMind CTO Koray Kavukcuoglu says that search is the greatest product in the world, and if AI
load, which is why Google has always emphasized the speed of its services
The key, says Reid, is to know when users will accept a longer wait
For example, AI Overviews is designed to spit out tokens faster because it's part of the core search experience
AI Mode, however, has the luxury of taking more time to "think." If you're shopping for a new appliance, you might do a few hours of
So an AI search experience that takes longer to come up with a comprehensive answer with tables, formatting, and background info might be a
desirable experience because it still saves you time.
