INSUBCONTINENT EXCLUSIVE:
an independent consultancy specializing in brand valuation and regulated by international standards
billion in June 2025, making it the largest private bank in the country
also hold top spots, valued at $5.2 billion and $4.7 billion, respectively
Nubank, a digital bank, experienced the most significant growth among the top brands.Its brand value rose by 195% to $4 billion, and it now
serves over 90 million users
exploration and production
However, it does not top the brand value ranking, which focuses on consumer perception and financial performance rather than asset size
This gap suggests that while the economy expanded, many brands faced challenges keeping pace with broader economic growth.Sectors like
banking, energy, and consumer goods continue to dominate, but digital-first brands are gaining ground
Brazil.The report shows that strong brands can drive long-term value, but they must adapt to changing consumer preferences and economic
Investors and business leaders watch these brands closely to understand shifts in market power and consumer trust.
