INSUBCONTINENT EXCLUSIVE:
The legal action follows similar moves in other creative industries, with more than a dozen major news companies suing AI company Cohere in
February over copyright concerns
In 2023, a group of visual artists sued Midjourney for similar reasons.Beyond allowing users to create these images, the studios argue that
Midjourney actively promotes copyright infringement by displaying user-generated content featuring copyrighted characters in its "Explore"
The complaint states this curation "show[s] that Midjourney knows that its platform regularly reproduces Plaintiffs' Copyrighted Works."The
studios also allege that Midjourney has technical protection measures available that could prevent outputs featuring copyrighted material
but has "affirmatively chosen not to use copyright protection measures to limit the infringement." They cite Midjourney CEO David Holz
admitting the company "pulls off all the data it can, all the text it can, all the images it can" for training purposes.According to Axios,
Disney and NBCUniversal attempted to address the issue with Midjourney before filing suit
While the studios say other AI platforms agreed to implement measures to stop IP theft, Midjourney "continued to release new versions of its
Image Service" with what Holz allegedly described as "even higher quality infringing images.""We are bringing this action today to protect
the hard work of all the artists whose work entertains and inspires us and the significant investment we make in our content," said Kim
Harris, NBCUniversal's executive vice president and general counsel, in a statement.This lawsuit signals a new front in Hollywood's conflict
Axios highlights this shift: While actors and writers have fought to protect their name, image, and likeness from studio exploitation, now
the studios are taking on tech companies over intellectual property concerns
Other major studios, including Amazon, Netflix, Paramount Pictures, Sony, and Warner Bros., have not yet joined the lawsuit, though they
share membership with Disney and Universal in the Motion Picture Association.
