INSUBCONTINENT EXCLUSIVE:
Grifin, an investment app that simplifies investing by automatically purchasing stocks in brands where users regularly shop, announced on
announcement, Grifin also revealed it has surpassed 500,000 registered users, indicating that its approach to investing resonates with a lot
Grifin also claims approximately 1 million total app downloads and 100,000 monthly active users
well as product development
Notable upcoming features include an AI chatbot that Grifin is working on, as well as family plans designed for parents who want to
introduce their young adult children to investing.Grifin, founded in 2017 by Aaron Froug, Bo Starr, and Robin Froug, aims to simplify
investing for those who find it daunting
For instance, if a user shops at Walmart, $1 is invested in Walmart stock
Users can also manually adjust their investment amounts
users bought its stock.Image Credits:GrifinAnother approach Grifin takes to simplify investing is by providing educational material that
offers users daily insights into financial literacy
The company plans to expand its educational offerings and develop an AI chatbot that can summarize articles on the platform and provide
quick answers to user questions
Many of its users are women between their late 40s and 60s, a group that traditionally has less confidence in their investing knowledge
There are also younger women users aged 18 to 24, which could be why Grifin is considering adding budgeting tools that give users insights
into their spending.One of the most requested features is family plans, which would enable users to share their Grifin accounts with family
members and introduce investing to younger users
Many younger generations have been hesitant to invest in the stock market
Ventures, and TTV Capital
