INSUBCONTINENT EXCLUSIVE:
Software providers for budget and premium TVs are honing their ad skills, which requires advancing their ability to collect user data
They wanna know exactly what you ate for breakfast."Nakano also suggested that the owners of OSes targeting smart TVs and other streaming
hardware, like streaming sticks, are inundated with user data that may not actually be that useful or imperative to collect:I think that
there's inherent conflict in the ad ecosystem supplying so much data
conflict around that, right? So how do we create an ecosystem where we can serve ads that are pretty good? Maybe it's not perfect ...Today,
connected TV (CTV) OSes are largely built around not just gathering user data, but also creating ways to collect new types of information
about viewers in order to deliver more relevant, impactful ads
emotions and personal beliefs.
