Apple eyes generative AI to speed up customized chip design: Report

INSUBCONTINENT EXCLUSIVE:
Tech giant Apple Inc
lessons the firm learned was that it needed to use the most cutting-edge tools available to design its chips, Reuters reported on Thursday,
Srouji said
recent chips that power Mac desktop computers and its Vision Pro augmented reality headset.Srouji speaking at the ITF World Conference
for its engineering teams to design the chips
However, AppleInsider reported that Apple has been using AI in its designs in some capacity for years.Related: AI models still far from
AGI-level reasoning: Apple researchersThird-party companies leverage AIAppleInsider reported that for years, Apple has relied on third-party
EDA companies, which already leverage AI and machine learning in chip design.It added that Synopsys states that using generative AI could
help create new ways to design chips, which Apple relies on.Apple chip designs
particularly in sales, as the firm streamlines its workforce amid increased focus and investments in AI.The company has accelerated
investments in AI, aiming to keep up with its competitors in the fast-paced industry, which is now seeing the integration of AI into
products and services.This week, Amazon CEO Andy Jassy said the rollout of generative AI and agentic AI will reduce its total corporate