INSUBCONTINENT EXCLUSIVE:
Dutch e-bike startup VanMoof is back two years after bankruptcy with its first model designed under new leadership
it to stay true to its design-forward, tech-heavy core, while avoiding the repair and servicing pitfalls that came out of scaling a
minimalist-designed e-bikes equipped with integrated lights, batteries, and motors
Like many venture-backed hardware businesses, the company grew too quickly to operate sustainably
A month later it was scooped up by e-scooter maker Lavoie, a business division of McLaren Applied, which itself was formerly a part of
to redesign every component that had caused issues in past models, using performance data to create more reliable custom parts
Many of those parts are co-designed with large manufacturers, which not only assures quality, but also availability of parts should anything
built a tech suite for [our repair partners] in terms of where they can buy components, a diagnostics app, a proper tracking system that
online training course for mechanic partners
has already started taking reservations for the S6 in its current active markets, and expects to deliver the first few thousand vehicles in
When it went bankrupt, some customers were stranded with broken bikes; others who had put down deposits for new bikes were out hundreds of
The S6 has the iconic VanMoof frame, made even sleeker with no visible welding
Wertheimer said the company redesigned the electronic suite with help from McLaren Applied to ensure longevity even after the bike has been
the Halo Ring which replaces a traditional display and glows different colors to keep riders informed about battery life and speed
include an integrated navigation that pairs the bike to an accompanying mobile app, providing turn-by-turn directions via the Halo lights
other road users to their presence.Anti-theft features have come standard on almost all VanMoof e-bike models, but Wertheimer says the S6 is
factory and automatically adjusts based on speed, allowing for smoother momentum
And the new suspension seatpost handles bumps in the road well
