INSUBCONTINENT EXCLUSIVE:
Parisian Alexandre Martins still remembers Chinese electronics brand Xiaomi’s old stores in the French capital, where his parents and
sister used to shop.
“They were at good locations, like Chatelet [a commercial area in central Paris] … I used to go scout for stuff and
then buy them online,” Martins said.
The Chinese tech brand opened its first boutique in France in 2018, but had shut all of its stores in
the country by 2022, opting instead to maintain a presence online and with partnered...
