Apple's push to take control of the dashboard resisted by cars and truck makers

INSUBCONTINENT EXCLUSIVE:
Of the original 14 brands listed by Apple, Jaguar Land Rover said it was still evaluating the system, while Ford and Nissan along with its
Infiniti brand said they had no information to share about future application.According to a survey conducted by McKinsey in 2023, almost
half the car buyers said they would not buy a vehicle that lacked Apple CarPlay or Android Auto, while 85 percent of car owners who have
Collection/Gado/Getty Images Many carmakers, including Mercedes-Benz, BMW, and Audi, have developed infotainment and
operating systems, but they would continue to offer the option of using standard Apple CarPlay to meet consumer demand
Apple said customers were going to like CarPlay Ultra, and carmakers would ultimately respond to consumer demand.BMW said it would integrate
companies
The traditional physical dials were also available for those who do not want to use the touchscreen, it said.People close to the carmaker
said discussions with Apple in integrating CarPlay Ultra involved setting clear lines on data sharing from the start
and software
Apple also said vehicle data was not shared with the iPhone.Graphic illustration byIan Bott; additional reporting by Harry Dempsey in
All rights reserved
Not to be redistributed, copied, or modified in any way.