INSUBCONTINENT EXCLUSIVE:
Google and Meta, the parent company of Facebook, Instagram, and WhatsApp, have publicly raised concerns about freedom of expression
could impact not only free speech but also the broader digital economy
Both firms stressed their ongoing willingness to engage in dialogue with Brazilian authorities as they assess the full implications of the
(Photo Internet reproduction)Now, platforms must act on private notifications from users or third parties to remove a wide range of unlawful
material, including hate speech, incitement to violence, and other serious offenses.For personal offenses such as defamation, the
requirement for a court order remains
The court also ruled that platforms are responsible for paid advertisements and sponsored content, unless they can prove proactive removal
major tech companies, who argued that no major democracy has implemented such a broad liability regime for digital platforms.Google, for
example, previously suggested it might limit its operations in Brazil depending on the outcome, citing the potential for stricter
requirements similar to those imposed during the 2024 election cycle, when it halted political ad sales due to new transparency
to preserve freedom of expression while preventing the normalization of hate speech and crime on the internet.For the business community,
the ruling brings new compliance challenges and potential costs
Platforms will need to invest in more robust content moderation and legal review processes.The increased risk of litigation and operational
constraints could influence investment decisions and the future of digital innovation in Brazil, a market with over 212 million people.As
the new rules take effect, global tech companies and local businesses alike must adapt to a stricter regulatory environment
protection, and business interests.
