INSUBCONTINENT EXCLUSIVE:
She seldom visits the same suburban cafe twice
Asa Jin has her cuppa, takes in the view, snaps her share of pictures for social, and then considers which among the rising number of coffee
shops she will visit next.
“Most rural cafes are leaning into a trendy, influencer-driven vibe, but it’s not sustainable,” said the
37-year-old freelancer from Hangzhou, Zhejiang province, explaining that many shops try to lure customers with “unique natural settings”
– perfect for coffee-sipping social media...
