INSUBCONTINENT EXCLUSIVE:
Peruvian businesses in mid-2025 are focusing on reputation, risk, and practical improvements
A recent Corporate Excellence study, based on feedback from 129 company leaders, finds that 66.7% of firms see reputation and risk
management as their top concern.This focus is about more than image; companies understand that trust and stability are essential for keeping
customers and business partners, especially during political tension and public skepticism.Sustainability is also a major priority, with
60.5% of companies investing in honest practices, transparency, and anti-corruption efforts, not just environmental measures.Nearly 60% of
Communication is another key focus.Over half of the companies are investing in clear messaging to employees and the public, helping manage
risks and support reputation
Reputation and Risk Take Center Stage
(Photo Internet reproduction)Peruvian Firms Boost AI and Sustainability InvestmentsInvestment data shows companies are putting more
resources into communication and sustainability, up 2.1 and 9.5 percentage points from last year
Artificial intelligence is gaining ground, with investment rising from 30.9% in 2024 to 40.3% in 2025.Most firms use AI to improve
efficiency and train staff, though many are still early in adoption
The Peruvian economy is expected to grow about 2.9% in 2025, supported by steady private spending and a stable business environment.Still,
companies face challenges like slow private investment and the need for better infrastructure
Mining and agriculture attract foreign capital, but finding skilled workers in technology and AI remains difficult.To attract talent,
companies are offering remote work and simpler management structures
Peruvian firms are not chasing trends for appearances
Their focus on reputation, risk, and practical change reflects real business needs and a drive to stay strong in a shifting landscape.
