INSUBCONTINENT EXCLUSIVE:
significant risks they pose to individuals and the broader economy, the CBSL noted.It is expected to generate substantial national awareness
among a wide cross-section of the population, including school students and teachers, officers of the Tri-Forces, Civil Security Department
personnel, officers of Sri Lanka Police, government sector employees and the general public.The Central Bank stated that outreach activities
coverage and community engagement.Throughout the awareness week, participants will be educated on legal provisions relating to prohibited
pyramid schemes, the deceptive nature and structure of such business models, risks and financial consequences of investing in pyramid
schemes, real-life accounts and painful experiences of victims.A multi-platform media strategy will be utilized to ensure a broader and
effective outreach.This includes newspaper advertisements, social media campaigns, educational posters, live-stream sessions, television and
radio programs, news taglines, public seminars across the country.The CBSL said it encourages all members of the public to actively
participate in the campaign and stay informed.Awareness and vigilance are key to protecting individuals from financial fraud and preserving
trust in the financial system, the CBSL added.
