INSUBCONTINENT EXCLUSIVE:
and the significant risks they pose to individuals and the broader economy, the CBSL noted.It is expected to generate substantial national
awareness among a wide cross-section of the population, including school students and teachers, officers of the Tri-Forces, Civil Security
Department personnel, officers of Sri Lanka Police, government sector employees and the general public.The Central Bank stated that outreach
grassroot-level coverage and community engagement.Throughout the awareness week, participants will be educated on legal provisions relating
to prohibited pyramid schemes, the deceptive nature and structure of such business models, risks and financial consequences of investing in
pyramid schemes, real-life accounts and painful experiences of victims.A multi-platform media strategy will be utilized to ensure a broader
and effective outreach.This includes newspaper advertisements, social media campaigns, educational posters, live-stream sessions, television
and radio programs, news taglines, public seminars across the country.The CBSL said it encourages all members of the public to actively
participate in the campaign and stay informed.Awareness and vigilance are key to protecting individuals from financial fraud and preserving
trust in the financial system, the CBSL added.
