INSUBCONTINENT EXCLUSIVE:
The beauty industry has seen an explosion of offerings recently
Customers can now access treatments far beyond basic hair and nail care, from wrinkle-smoothing Botox and fillers to permanent laser hair
removal to weight management through GLP-1 medications.Riding this wave of industry growth is Boulevard, a provider of scheduling and
payment software for the self-care sector.The 9-year-old Boulevard just raised $80 million in Series D funding, valuing the business at
nearly $800 million, a meaningful uptick from the $595 million valuation it garnered three years ago
The round was led by growth equity firm JMI Equity and included participation from existing investors Index Ventures and VMG Partners.When
punctuality history.The company initially sold their precision-scheduling software to hair salons, expanding to barbershops, spas, and nail
burgeoning new client segment: medspas
These businesses, which are a hybrid between traditional day spas and medical clinics, provide nonsurgical, minimally invasive procedures
He discovered that EMRs are better suited for clients billing insurance, whereas medspas predominantly run on a cash-pay model.Adapting
The company became HIPAA compliant and integrated medspa-specific features, including visual charts for precise Botox and filler injection
business offering that the company unexpectedly stumbled upon
intention of charging those credit cards, customers requested the company use the data for transactions
Boulevard now estimates it will process approximately $5 billion in payments this year.Of course, Boulevard has plenty of competition,
including Zenoti, which was last valued at $1 billion in 2020, Fresha, Booksy, and many others.
