INSUBCONTINENT EXCLUSIVE:
Shangri-La Group has launched its super-luxury hotel brand in mainland China, Shangri-La Signatures, featuring a convergence of cultural
heritage and nature aimed at attracting wealthy tourists amid a rebound in demand for leisure experiences.
The company was spearheading a
move among global hoteliers to focus on unique offerings, operational agility and the evolving preferences of Chinese travellers to stay
abreast of the competition.
“Affluent Chinese travellers, particularly millennials and...
