INSUBCONTINENT EXCLUSIVE:
Unlike Uber, Ola offers customers the option of private hire vehicles and taxis on one platform.Ride-hailing company Ola began operating in
south Wales on Monday ahead of a planned expansion across Britain by the end of the year, intensifying its battle with US rival Uber.Britain
is Ola's second venture into a foreign market after it started operations in Australia in February.Unlike Uber, the company offers
customers the option of private hire vehicles and taxis on one platform.Ola "looks forward to providing passengers with a dynamic, new
responsible service," Ben Legg, managing director of Ola UK, said in a statement.Legg emphasised Ola's screening processes for drivers and
safety features such as 24/7 voice support and an option to share ride details with emergency contacts.Ola was launched in 2011 and claims
to handle around a billion rides a year across India's major centres and seven cities in Australia.Ride-hailing apps are booming in India
has not been edited by TheIndianSubcontinent staff and is published from a syndicated feed.)
