INSUBCONTINENT EXCLUSIVE:
Tell me if this sounds familiar: A big company gets a head start on a new type of tech product
It manages to gain a lot of momentum and market share in those early months and wins over countless headlines of "owning" the market and
being an unstoppable force.Then, Google moseys along into the arena
It's a latecomer to the game and an underdog to start — but it has a not-so-secret weapon no other player can match: an underlying
ecosystem and army of high-profile partners
Those partners will soon create their own products for Google's platform and push its standard ever further into the world.Despite some
initial skepticism, then, Google ends up dominating the dojo and becoming the largest player in that market — by a long shot
Everyone else ends up being a niche (if potentially still quite relevant and profitable) player in comparison.
