AMFI should promote direct plans to check mis-selling in mutual funds: Ajay Tyagi, Sebi

INSUBCONTINENT EXCLUSIVE:
Individuals should be encouraged to invest directly if they can manage it on their own, says Ajay Tyagi, chairman of Sebi
for direct plans
added. Many financial planners and mutual fund distributors say it would be disastrous to leave the investors on their own in a still
developing industry like ours
"If we promote direct investing to new investors, they most definitely will flee the market in times of volatility and market falls," said
Santosh Mishra, founder and CEO, Vashishtha Capital. NS Venkatesh, CEO of AMFI, maintains that direct investing should be encouraged but
only among those investors who are aware
help," said NS Venkatesh. According to AMFI data, the AUM of equity schemes has doubled in the last two years
There has been a huge influx of new investors into the mutual fund fold after demonetisation
Sebi and AMFI through their campaigns are in process of minimising mis-selling to the new investors. "For the tech savvy new investors, who
understand risk and mutual funds, it's always a good opportunity to go direct with their investments but this doesn't mean that we should
move away from distributors and advisors
We, at AMFI, will be monitoring the mis-selling and freebies like travel trips to the distributor committee to ensure that the mutual fund
investors have a good experience," says Venkatesh.