INSUBCONTINENT EXCLUSIVE:
supporters or customers one at a time
Compared to generic email blasts and robocalls, Hustle gets much higher conversion rates because people like connecting with a real human
who can answer their follow-up questions.The whole business is built around those relationships, so campaigns, non-profits, and enterprises
Roddy Lindsay, CTO Tyler BrockInvestors agree
Series B when it was only doing $3 million in revenue
Their staffers or volunteers send out the messages one by one, with the blanks automatically filled in to personalize the calls to action
Meanwhile, organizers can track their conversions, optimize scripts, and reallocate assignments so they can reach huge audiences with an
empathetic touch.The Hustle admin script editorThe app claims to be 77X faster than making phone calls and 5.5X more engaging than email,
Clients pay $0.30 per contact uploaded into Hustle, with discounts for bigger operations
Now at $41 million in total funding, Hustle plans to push further beyond its core political and non-profit markets and deeper into driving
alumni donations for universities, sales for enterprises, and attendance for event promoters.Hustle will be doing that without one of its
three co-founders, Perry Rosenstein, who left at the end of 2017
[Disclosure: I know Lindsay from college and once worked on a short-lived social meetup app with Rosenstein called Signal.] Lindsay says
Indeed, in my experience he was more attuned to underlying product-market fit than the chores of scaling a business
concluded.Hustle is growing so fast, this recent photo is already missing a third of the teamHustle has over 100 other employees in SF, NYC,
and DC to pick up the torch, though
This inclusive culture attracts top diverse talent
campaign has blossomed into a new method of communicating at scale
Having a relationship with another person can cut through the noise
frustration of weak relationships when after leaving Facebook where he worked for six years as one of its first data scientists, he
Its email got just a 1 percent conversion rate
previous article mentioning the stance
Meanwhile, Hustle is growing its for-profit client base to make shunning the GOP feel like less of a loss
Having Salesforce as a strategic investor also creates a bridge to a potential exit option.Focusing on the left is working for now
Over 25 state Democratic parties are clients
A stealth startup called OpnSesame is doing just that, Lindsay mentions
sees the potential for Hustle to lose its sense of purpose and drive as it rapidly hires as its biggest threat.Long-term, Hustle hopes to
propel the right side of history by sticking to the left
