INSUBCONTINENT EXCLUSIVE:
What do you do if you&re a European startup competing against the likes of Box and Dropbox, and are looking to make a splash in
international markets like the U.S.Well, if you&re the Dutch startup WeTransfer (which raised a cool $25 million about three years ago to
market by storm), you get weird
Really, really, avant garde-level weird.WeTransfer, Funky Dutch Cousin Of Dropbox And Box, Gets $25M To Go Large In The U.S.The latest
overture to the hipsterati is the company three video set collaboration with King Krule (which I applaud for no other reason than it lets me
write about King Krule on the site).Here the first video from the collaboration between the
(Beyonce-and-Tyler-the-Creator-and-New-Yorker-approved) artist and the file transfer and storage service.On the WePresent &platform& (which,
back in my day, we would have called a &web zine&), Krule discusses the process for creating the video — as he will for all subsequent
releases — with its directors and creative team.The first video in the series was directed by longtime Krule collaborators Michael and
Paraic Morrissey who work under the nom de video cc
Wade.The King Krule collab isn&t the first time that WeTransfer looked to cash in on some cultural cache
The company has teamed up with McSweeney on a story collaboration called &Clean&written by Shelly Oria and Alice Sola Kim.Whether or not
these forays into the world of the Kool Kidz are the result of a shift in strategy brought on by the company relatively new chief executive,
Gordon Willoughby (formerly of Amazon), they&re pretty great
(At least, in the sense that we&re writing about WeTransfer for the first time in a few years.)WeTransfer founder leaves CEO role, ex-Amazon
exec steps in for commercial pushI can&t say whether WeTransfer file sharing service is notably better or worse than Box or Dropbox, but
their hipster cred is undeniable
Points to you, WeTransfer
