INSUBCONTINENT EXCLUSIVE:
InVision today announced a newly expanded integration and strategic partnership with Atlassian that will let users of Confluence, Trello and
Jira see and share InVision prototypes from within those programs.
Atlassian product suite is built around making product teams faster and
These tools streamline and organize communication so developers and designers can focus on getting the job done
Meanwhile, InVision collaboration platform has caught on to the idea that design is now a team sport, letting designers, engineers,
executives and other shareholders be involved in the design process right from the get-go.
Specifically, the expanded integration allows
designers to share InVision Studio designs and prototypes right within Jira, Trello and Confluence
InVision Studio was unveiled late last year, offering designers an alternative to Sketch and Adobe.
Given the way design and development
teams use both product suites, it only makes sense to let these product suites communicate with one another.
As part of the partnership,
Atlassian has also made a strategic financial investment in InVision, though the companies declined to share the amount.
Here what InVision
CEO Clark Valberg had to say about it in a prepared statement:
In today digital world creating delightful, highly effective customer
experiences has become a central business imperative for every company in the world
InVision and Atlassian represent the essential platforms for organizations looking to unleash the potential of their design and development
We&re looking forward to all the opportunities to deepen our relationship on both a product and strategic basis, and build toward a more
cohesive digital product operating system that enables every organization to build better products, faster.
InVision has been working to
position itself as the Salesforce of the design world
Alongside InVision and InVision Studio, the company has also built out an asset and app store, as well as launched a small fund to invest in
In short, InVision wants the design ecosystem to revolve around it.
Considering that InVision has raised more than $200 million, and serves
4 million users, including 80 percent of the Fortune 500, it would seem that the strategy is paying off.
