INSUBCONTINENT EXCLUSIVE:
younger demographics, which might have shorter attention spans and see golf as a more traditional sport, the challenge is that much
greater.Digital prioritiesBut mobile technology is seen as the answer in not only attracting younger people to the sport, but also to make
its broadcasts more dynamic and more efficient.European Tour CTO Michael Cole, for example, sees his organisation as an entertainment and
equipment across an entire golf course in a matter of days.The Tata partnership helps deliver a consistent experience at each venue and will
eventually see the creation of proof-of-concepts for Augmented Reality (AR) and Virtual Reality (VR) experiences that will attract new
audiences.5G broadcastingAnd this is where 5G could have a role to play
The first 5G networks are expected to go live later this year, delivering gigabit speeds, high capacity and, crucially, ultra-low
latency.The ability for mobile operators to move more functions to the edge of the network will bring them closer to the end user, allowing
for the almost real time performance of VR and AR applications, as well as drone cameras
the use of wired and wireless infrastructure located around the course
For the 2018 US Open at Shinnecock Hills, US broadcaster Fox Sports deployed 38 miles and 706 strands of fibre cables, 848 Ethernet Ports
and 91 distinct managed networks managing 3Gbps of internet data and 73Gbps of broadcast data.The use of 5G could not only limit the amount
of cabling that needs to be strung around the course, making broadcasting more cost efficient, but also power VR and AR experiences that
connected sensors could help analyze golf swings, wind conditions, even the speed of greens for the golfer in future United States
In this case, broadcasters would use a separate slice to public safety teams, operations and the general public
Some even believe that entirely private 5G networks will be a possibility, with industrial giants bidding for spectrum, however the most
place at Le National Golf Club in Paris, France, and making sure the public Wi-Fi is up to scratch has been a key consideration for
needs.As sports organisations seek new audiences and growth in an era of unprecedented entertainment choice, the use of mobile technology
and connectivity is a tool that cannot be ignored.WsxrFVcnL8LSUZuQ54pXz7.jpg#
