INSUBCONTINENT EXCLUSIVE:
Authors: TheIndianSubcontinent News AgencyPoq, the London-based startup that offers a SaaS to make it easier for retailers to launch and
Leading the round is Smedvig Capital, with participation from previous backers Beringea, and Revolt Ventures
create their own e-commerce app at a fraction of the price of using a traditional app development agency or doing it all in-house
The company counts the likes of House of Fraser, Missguided, Pretty Little Thing, Holland Barrett, Hotel Chocolat, Fragrance Direct, and
engage with a traditional app agency, which typically sees a lot of work and investment go into a version one, only for the app to be left
unloved as each update can be costly and has unnecessary friction.The other option is to not bother with an app and just have a mobile
pureplay or multichannel retailer
and Europe, as well as in the United States , where it plans to open offices
