INSUBCONTINENT EXCLUSIVE:
The UK leading broadcasters and ISPs have called for the government to introduce independent regulatory oversight of social media
content.
The group of media and broadband operators in the tightly regulated industries spans both the state-funded and commercial sector
— with the letter to theSunday Telegraphbeing inked with signatures from the leaders of the BBC, ITV, Channel 4, Sky, BT and
TalkTalk.
They argue there an &urgent& need for independent oversight of social media, and counter suggestions that such a move would amount
to censorship by pointing out that tech companies are already making choices about what to allow (or not) on their platforms.
They areargue
independent oversight is necessary to ensure &accountability and transparency& over those decisions, writing: &There is an urgent need for
independent scrutiny of the decisions taken, and greater transparency
This is not about censoring the internet, it is about making the most popular internet platforms safer, by ensuring there is accountability
and transparency over the decisions these private companies are already taking.
We do not think it is realistic or appropriate to expect
internet and social media companies to make all the judgment calls about what content is and is not acceptable, without any independent
oversight,& they add.
Calls for regulation of social media platforms have been growing from multiple quarters and countries, and politicians
clearly feel there is political capital to spend here
(Indeed, Trump latest online punchbag is Google.)
Yet policymakers the world over face the challenge of how to regulate platforms that have
become so popular and therefore so powerful
(Germanylegislated to regulate social media firms over hate speech takedowns last year but it in the vanguard of government action.)
The UK
government has made a series of proposals around Internetsafety in recent years, and the media telco group argues this is a &golden
opportunity& to act against what they describe as &all potential online harms& — further suggesting that &many of which are exacerbated by
social media&.
The government isworking on a white paper on Internet safety, and theTelegraph says potential interventions currently under
private debate include the creation of a body along the lines of the UK Advertising Standards Authority (which reports to Ofcom), which it
says couldoversee Facebook, Google and Twitter to decide whether to remove material in response to complaints from users.
The newspaper adds
that it is envisaged by proponents of this idea that such a regime would be voluntary but backed with the threat of a legislative crackdown
if the online environment does not improve
(The EU has been taking this approach with hate speech takedowns.)
Commenting on the group letter, a government spokesperson told the
Telegraph: &We have been clear that more needs to be done to tackle online harms
We are committed to further legislation.
For their part, tech platforms claim they are platforms not publishers.
Yet their algorithms
indisputably create hierarchies of information — which they also distribute at vast scale
At the same time they operate their own systems of community standards and content rules, which they enforce (typically imperfectly and
inconsistently), via after-the-fact moderation.
The cracks in this facade are very evident — whether it a high profile failure such as the
Kremlin-backed mass manipulation of Facebook platform or this smaller scale but no less telling individual moderation failure
There are very clearly severe limitations to the self-regulation the companies typically enjoy.
Meanwhile, the impacts of bad content
decisions and moderation failures are increasingly visible — as a consequence of the the vast scale of (especially) Facebook and Google
YouTube.
In the UK, a parliamentary committee which has been probing the impact of social media amplified disinformation on democracy
recently recommended a third category be created to regulate tech giants thats not necessarily either a platform or a publisher but
whichtightens their liabilities
The committee first report, following a long and drama-packed enquiry this year (thanks to the Cambridge Analytica Facebook data misuse
scandal), also called for social media firms to be taxed to pay for major investment in the UK data protection watchdog so it is better
resourced to be able to police data-relatedmalfeasance.
The committee also suggested there should be an education levy also raised off
social media firms to pay for the digital literacy skills necessary for citizens to navigate all the stuff being amplified by their
platforms.
In their letter to the Sunday Telegraph the group emphasizes their own investment in the UK, whether in the form of tax payments,
original content creation or high-speed broadband infrastructure.
Whereas United States tech giants stand accused of making lower
contributions to national coffers as a result of how they structure their businesses.
The typical tech firm response to tax-related
critiques is to say they always pay the tax that is due
But technical compliance with the intricacies of tax law will do nothing to alleviate the reputational damage they could suffer if their
businesses become widely perceived as leaching off (rather than contributing to) the nation state.
And that the political lever the media
firms and ISPs look to be seeking to pull here.
We&ve reached out to Facebook, Twitter and Google for comment.
