INSUBCONTINENT EXCLUSIVE:
A new EU law will see minimum quotas for the amount of European content streamed through the likes of Netflix and Amazon Prime Video.The
online streaming services are said to have reached a preliminary agreement with European lawmakers, which would require 30% of the content
streamed in EU member states to be locally-made shows or movies
Individual nations could then opt to increase this figure to 40% internally.The law seems like a certainty at this point
Talking to Variety, Roberto Viola, who heads the European Commission department for content, communications, and technology, called the
It should be easier for them to bring it to new audiences."Both Netflix and Amazon see the business sense of expanding their libraries, so
we expect to see more European content being brought in, rather than just cutting out non-EU content to balance the ratio
If that means more Nordic crime dramas or French arthouse cinema, who are we to complainHome is where the heart isThe European Commission
which usually restrict content depending on the country being streamed to
As of April 1, however, EU citizens travelling through Europe have been able to access the same package of titles as they would at home.A
