INSUBCONTINENT EXCLUSIVE:
Dixons Carphone enjoyed a slight upturn in fortunes over the past three months as the World Cup stimulated increased sales of televisions,
however there was no sign of a recovery in a challenging mobile market.Revenues fell two per cent as declining demand for white goods offset
the football-driven gains, while consumers continue to opt for SIM-free devices and SIM-Only deals, rather than taking out new contracts
WarehouseHowever, CEO Alex Baldock said the most recent figures were in line with expectations that that there would be no adjustment to its
There are plans to shut 92 of its 700 Carphone Warehouse stores, while a major cyberattack added insult to injury.Baldock had made the
renegotiation of contracts with EE, O2 and Vodafone a pillar of his strategy to turn the business around, alongside the increased use of
data analytics, new technologies and better marketing.However recent reports suggested the operators were unwilling to entertain the idea of
new terms, especially at a time when they are investing significant resources into their own retail operations.
