INSUBCONTINENT EXCLUSIVE:
Vegans, rejoice! JUST sustainable egg alternative is set to arrive in stores this fall
The vegan foods company, formerly known as Hampton Creek, will sell the egg-free and dairy-free &egg& in certain grocery store chains
across the United States
JUST co-founder and CEO Josh Tetrick, whose company was valued at $1.1 billion last year, says fans of JUST have
long-awaited this day.
Launching JUST Egg is a major milestone and we&re excited for it to become a favorite part of families& meals far
into the future,& Tetrick said in a statement
&Fans of JUST have been looking forward to this moment for some time and we&re eager to hear customers& feedback when they try it at home or
in their favorite restaurants.
JUST &egg& product is among its growing line of vegan foods
It also carries salad dressing, cookie dough and mayo, most of which you can buy on Amazon and in grocery stores
The company also runs a clean meat lab, where it competing against Impossible Foods, Memphis Meats and other startups to conquer the
lab-grown meat market.
Hampton Creek rises again with new directors and patents for a new direction
If you&re unfamiliar with JUST, you
may remember Hampton Creek
The company dropped that title 2017 after major scandals and poor business decisions led it down a bad, bad road.
Founded in 2011, JUST was
a VC darling, raising capital from Facebook co-founder Eduardo Saverin, Salesforce founder and CEO Marc Benioff and Khosla Ventures, among
But in 2016, reports emerged thatemployees were buying products off the shelves to increase sales figures, a move that resulted in an SEC
The company went on to lose several executives amid other reports it was blasting through $10 million per month— though the company says
those were reports were &unsubstantiated and untrue.The final blow, however, was last July, when every member of the company board stepped
down, except for CEO Josh Tetrick, who remains at the helm.
After a couple of months, Tetrick hit the ground running again with new board
members and patents signaling a new direction for JUST.
JUST Egg will be available inHy-Vee, Fresh Thyme, Gelson&s, Nugget, Mollie Stone&s,
New Seasons, Lunardi&s, Mariano&s, Haggen, Metropolitan Market, Acme Fresh Markets and others.
