INSUBCONTINENT EXCLUSIVE:
Jake Bright
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Jake Bright is a writer and author in New York City
He is co-author of The Next Africa.
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Harley-Davidson, the American
symbol for internal combustion, chrome and steel, is going all in on two-wheeled EVs.
The Milwaukee-based motorcycle manufacturer is going
electric and coming to Silicon Valley
Harley announced it will open an RD space in the Bay Area by the end of 2018 to support its commitment to build electric vehicles.
The real
reason is talent,& Harley-Davidson Group Chief Engineer Vance Strader told TechCrunch
&We&re after people who really have a passion for and understanding of electric vehicles and the systems that make them great
[That] sort of culture we&re more likely to get in Silicon Valley: the entrepreneurial, agile, nimble culture,& he said.
Strader also
offered a preview of some of the features riders can expect from the company first electric motorcycle, expected later next year
Specifically aroundHarley world famous engine sound — something it attempted to trademark at one point
Strader said HD EVs would have their own distinct sound, &but there&ll be nothing fake about the sound
It will be entirely generated by the vehicle.
As we reportedearlier this year, the company jolted the motorcycle world by announcing it
would create an EV for sale by August 2019 — a production version of itsProject LiveWireconcept moto.
Harley-Davidson wentfurther in
Junewhen CEO Matthew Levatich announced an expanded lineup of EVs, including lighter motorcycles and the possibility of scooters and
bicycles.
To achieve these goals, the facility in Silicon Valley &will initially focus on electric vehicle research and development,
including battery, power electronics and e-machine design, development and advanced manufacturing,& according to a company release.
Harley
Silicon Valley move comes ase-motos could be at a pivotal moment inshifting the motorcycle industry toward electric.Three startups — Alta
Motors,Energica andZero Motorcycles— have revved up promotion, distribution and sales in the United States They are betting on pulling
more gas riders to the e-moto experience and attracting more young folks and women to buying motorcycles — after years of contraction in
the American market.
Shortly after announcing their 2019 electric production target, Harley-Davidson took an (undisclosed) equity stake in
Alta and entered into a co-development partnership.
