INSUBCONTINENT EXCLUSIVE:
Pandora began with a simple premise: Create online radio stations around a user-selected song, artist or genre
Users could create more than one of these stations at a time, and bounce between them as frequently as they wished with minor commercial
breaks interspersed with the music.Starting today, Pandora is ready to take that premise to the next level with a feature called The Drop
that collects listening data from the music you listen to and creates an ever-updated playlist of new songs and artists that it thinks
listened to enough music on Pandora Premium.The strategy here, it seems, is for Pandora to add some features that draws fans away from
competing services and integrating them into its new premium service
New features plus more subscribers overall would be a huge win for the service which has been struggling since Spotify and Apple Music have
moved into the space.All that said, if you're looking for a new place to get fresh, vetted music in a 100-song playlist, it sounds like
Pandora has your covered.
