INSUBCONTINENT EXCLUSIVE:
Samara will buy 51% of More, while Amazon will have the rest.Amazon.com Inc and domestic private equity firm Samara Capital have bought
Aditya Birla Group-owned 'More' retail chain for an enterprise value of Rs 4,200 crore ($580.35 million).Amazon's latest acquisition adds
more heat to the US e-commerce giant's battle with Walmart Inc in the domestic market, after Walmart acquired Flipkart for $16 billion
earlier this year.Samara will buy 51 per cent, while Amazon will have the rest.Pranab Barua, who heads the retail and apparel vertical of
the Aditya Birla Group, is likely to head the operations of the entity, the report added.Aditya Birla Group confirmed the development to
Reuters, but did not elaborate further.Amazon did not immediately respond to a request for comment, while Gautam Gode, the managing director
