This small iOS 12 feature is the birth of a whole industry

INSUBCONTINENT EXCLUSIVE:
Imagine if you had a low-weight imaging format you could use to transmit a huge quantity of data about an object, such as an image that
included height, weight, depth data.That exactly what iOS 12 clever USDZ imaging format provides, and it a building block for far more
powerful augmented reality (AR) experiences in the future.To succeed, AR needs standards I spoke with Louis Jonckheere, chief product
officer at Showpad, to learn his thoughts on this.