INSUBCONTINENT EXCLUSIVE:
Mumbai: Amazon and private equity firm Samara Capital are making a joint investment that will give the online retail giant a stake in Indian
supermarket chain More, the US company said on Thursday.The investment is Witzig Advisory Services, which is owned by Samara Alternative
Investment Fund, Amazon said without divulging financial details or the size of its stake.Witzig is in the process of acquiring Aditya Birla
Retail, which runs over 540 More stores across India, according to a stock exchange filing.The US tech company would effectively own a stake
in More's supermarkets and hypermarkets, intensifying competition with rival Walmart, which acquired Indian online marketplace Flipkart
this year.Amazon and Samara Capital have agreed to co-invest in Witzig, a spokeswoman for Amazon said in an emailed statement."Through this
investment, Amazon looks to enhance its services portfolio and meaningfully invest in and create opportunities for skill development and job
creation."Amazon, which entered India in 2013, expects groceries and household products to account for more than half of its business in the
country in the next five years, its country head told Reuters in an interview earlier this year.A stake in More, which largely operates in
smaller Indian cities and towns, could potentially help Amazon expand grocery services such as Prime Now, which promises two-hour
