INSUBCONTINENT EXCLUSIVE:
Google has announced it is reversing its decision to ban advertisements for cryptocurrencies such as Bitcoin.The online giant blocked such
adverts back in March as part of a security crackdown, but has now apparently changed its mind and will allow cryptocurrency ads on its
services from next month.The news was detailed in a change to Google's October 2018 financial products and services policy, which says
that the terms will be "updated" in order to allow regulated cryptocurrency exchanges to advertise in the United States and Japan - although
they can be based anywhere in the world.Google cryptocurrency banHowever companies looking to advertise will need to be certified with
Google for the specific country in which their ads will serve, with applications opening once the new service launches next month."We don't
have a crystal ball to know where the future is going to go with cryptocurrencies, but we've seen enough consumer harm or potential for
consumer harm that it's an area that we want to approach with extreme caution," Scott Spencer, Google's director of sustainable ads, had
said at the time of the initial ban.The block had also affected third-party websites, and meant that companies looking to advertise rolling
turnaround follows a similar decision from Facebook, which began re-allowing cryptocurrency adverts back in June following its own ban.
