INSUBCONTINENT EXCLUSIVE:
French startup Ownpage has recently released a new product called Relike
Relike is one of the easiest ways to get started with email newsletters
You enter the web address of your Facebook page and that about it.The company automatically pulls your most recent posts from your Facebook
page and lets you set up an emailing campaign in a few clicks
You can either automatically pick your most popular Facebook posts or manually select a few posts.Just like any emailing service, you can
choose between multiple templates, decide the day of the week and time of the day, import a database of email addresses and more
If you&ve used Mailchimp in the past, you&ll feel right at home.But the idea isn''t to compete directly with newsletter services
Many social media managers, media organizations, small companies, nonprofits and sports teams already have a Facebook page but aren''t doing
anything on the email front.Relike is free if you send less than 2,000 emails per month and don''t need advanced features
If you want to get open rates, click-through rates and other features, you&ll need to pay €5 per month and €0.50 every time you send
1,000 emails.The company other product Ownpage is a bit different
Ownpage has been working with media organizations to optimize their email newsletters
The company is tracking reading habits on a news site and sending personalized email newsletters.This way, readers will get tailored news
and will more likely come back to your site
Many big French news sites use Ownpage for their newsletters, such as Les Echos, L&Express, 20 Minutes, BFM TV, Le Parisien, etc.Ownpage
founder and CEO Stéphane Cambon told me that Relike was the obvious second act
Using browsing data for customized newsletters is one thing, but many talented social media managers know how to contextualize stories and
maximize clicks (even if it means clickbait, sure).The startup was looking at a way to get this data, and ended up creating Relike, which
could appeal to customers beyond news organizations
For now, both products will stick around
In the future, the company plans to add Twitter and Instagram integrations as well as better signup flows for newsletter subscribers.
