Thomas Cook India Group acquires 24% stake in TravelJunkie Solutions

INSUBCONTINENT EXCLUSIVE:
New Delhi: The Board of Thomas Cook India on Friday approved the acquisition of a 24% strategic stake in TravelJunkie Solutions Private
chat-based mobile application serving FIT (Free Individual Travellers) customers by recommending local experiences for different
automation via AI focused technology. Ithaka currently serves travellers across various international destinations and plans to expand over
that also marks our first investment in the exciting travel tech space
Ithaka is a perfect marriage of cutting edge technology and human expertise delivered in a user-friendly mobile chat format
For Thomas Cook, the partnership with Ithaka creates a new channel that reaches and serves millennials, while for Ithaka, the partnership
delivers an end to end, bookable experience
The business model also resonates perfectly with the hybrid technology + personalisation approach of the Thomas Cook Group in our constant
excess of Rs
11,411.6 crore and operates B2C and B2B brands including, Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours
Management, Desert Adventures, Travel Circle International Limited, and Private Safaris East South Africa.