INSUBCONTINENT EXCLUSIVE:
Walmart and Eko announced a partnership this morning to create a joint venture for interactive content called W*E Interactive Ventures.The
the viewer decides what Jill says and also plays mini-games to help her achieve her goals.According to the announcement, W*E content will
obvious partner on something like this, but the company has been expanding into digital media with efforts like Vudu (it just announced a
partnership with MGM) and, more recently, Walmart eBooks.Bloch said the deal also includes a Walmart investment of undisclosed size into Eko
said.Tribeca Productions co-founder Jane Rosenthal will serve as strategic advisor to WE Interactive Ventures, and Eko Chief Media Officer
senior vice president for entertainment, toys and seasonal at Walmart U.S, in the announcement.
