INSUBCONTINENT EXCLUSIVE:
In another example of VR bleeding into real life, Cornell University food scientists found that cheese eaten in pleasant VR surroundings
tasted better than the same cheese eaten in a drab sensory booth.About 50 panelists who used virtual reality headsets as they ate were given
three identical samples of blue cheese
The study participants were virtually placed in a standard sensory booth, a pleasant park bench and the Cornell cow barn to see
custom-recorded 360-degree videos.The panelists were unaware that the cheese samples were identical, and rated the pungency of the blue
manufacturers to let people try foods in different places without, say, putting them on an airplane or inside a real cow barn
