INSUBCONTINENT EXCLUSIVE:
How can Lime differentiate its scooters and bikes from the piles of Birds and Spins filling Los Angeles sidewalks Apparently with a
physical storefront where it can convince customers of the wonders of on-demand mobility
be opening brick mortar storefronts in major US and international markets, starting with Santa Monica, California
some sales of apparel and accessories that are related
relationships with the local community
But with a physical store front, Lime will have human faces to push its side of the story
clear that they care about the constituency there .
and are an urban eye sore
Macerich, the third-largest owner of shopping malls in the US
Lime will become the exclusive distributor of scooters at the Macerich-owned open-air mall Santa Monica place
He explains that scooter companies have thought about expansion too purely from the standpoint of acheiving market saturation
Glassdoor shows that the store manager job was posted more than 30 days ago, and the site estimates the potential salary at $41,000 to
$74,000.
The sheer number of Lime scooters in Santa Monica where the store will arise is already staggering
And with similarly cheap pricing, the decision of which to use comes down to brand affinity
as well as scooters.There are plenty of people who still have never tried an on-demand electric scooter, and going through the process of
renting, unlocking and riding them might be daunting to some
This, of course, comes with risks too, as electric scooters can be dangerous to the novice or uncoordinated
funding.As cities figure out how to best regulate scooters, I hope we see a focus on uptime, aka how often the scooters actually function
scooter from the same brand or a competitor in hopes of getting one that works right
I ditched several Lime scooters like this while in LA last week.Regulators should inquire about what percentage of scooter company fleets
are broken and what percentage of rides end within 90 seconds of starting, which is typically due to a malfunctioning vehicle
Cities could then award permits to companies that keep their fleets running, rather than that litter the streets with massive paper weights,
or worse, vehicles that could crash and hurt people
Scooters are fun, cheap and therefore accessible to more people than Ubers, and reduce traffic
But unless startups like Lime put a bigger focus on helmets and cautious riding behavior, we could trade congestion on the roads for
congestion in the emergency room
Hopefully the retail store will drive closer ties between Lime and city governments to prioritize safety.This article has been updated to
