INSUBCONTINENT EXCLUSIVE:
round is Tiger Global Management, with participation from previous backers Index Ventures and Hardware Club
The new capital will be used to scale operations and expand beyond Belgium into Germany, U.K., Netherlands and France.Founded in January
2017 by Adrien Roose and Karim Slaoui, who both previously co-founded Take Eat Easy (an early Deliveroo competitor), and Tanguy Goretti, who
previously co-founded ridesharing startup Djump, Cowboy set out to build and sell direct a better designed e-bike.This included making the
Cowboy bike lighter in weight and more stylish than models from incumbents, and adding automatic motor assistance
The latter utilizes built-in sensor technology that measures speed and torque, and adjusts to pedaling style and force to deliver an added
boost of motor-assisted speed at key moments, e.g
