INSUBCONTINENT EXCLUSIVE:
her innovative vision of luxury shopping.Threads is like nothing out there
You get recommendations through your favorite chat app on your phone
It works on services like WeChat, WhatsApp, Snapchat, Instagram and iMessage.On the other end of the conversation, you interact with human
This is what makes the experience so great
fashion front, Threads is much more efficient
Chances are you often browse your conversation list anyway
The company recently raised a $20 million round and people spend $3,000 on average per shopping session
Big fashion houses, such as Dior, Fendi and Chopard started working with the startup.By adopting a WeChat-first approach, the company
managed to attract quite a few Chinese customers in particular
But Threads currently has customers in over 100 countries.If you think you knew everything about e-commerce, come to Disrupt Berlin to
fireside chats and panels, like this one, new startups will participate in the Startup Battlefield Europe to win the highly coveted
Battlefield cup.Founder, ThreadsSophie is founder and CEO of Threads, with a mission to pioneer the best luxury shopping experience in the
for a new form of consumer buying, called chat commerce
In between doubling the size of the company in 2018, Sophie is also figuring out how to sell the first $1m diamond through whatsapp.
