INSUBCONTINENT EXCLUSIVE:
In a clever bit of sleuthing by Corin Faife at Breaker, we find that over half of the most popular crypto blogs offer pay-for-play posts
Further, many sites offer premium services in which blog writers will repost PR content without a sponsored tag.As I noted a few weeks ago,
pushing another me-too crypto product in front of an unreceptive audience
Faife received multiple emails like this one asking him to accept payment for placing articles at the places he worked, including
If these offers of pay-for-post are out there, can we rely on all of the journalists and editors to turn them down Can we believe in the
and received 22 definitive responses
Posing as a Russian PR professional, Faife first asked for rates for posting information on the site
that one of our sales team has mistakenly suggested that we could publish content without disclosure that it has been paid for (i.e
a sponsored article) to one of your undercover reporters posing as a PR agent
further comment.The important thing to note here are the sums of money that many of these crypto and ICO organizations will raise thanks to
a small investment in media
schemes where the actual level of interest in a company is clouded by payola
Most sane, mature news organizations see this problem and address it by refusing to accept paid content
That said, times are changing and the lines are blurring between paid and unpaid content
Uneducated and uninformed crypto investors are fools, but they visit crypto sites for a proper education
When news organizations create so-called fake news in order to drum up a little advertising cash, everyone loses.
